05.16 ADVERTISING IN DISTRICT MEDIA /AT DISTRICT FACILITIES

The board of education has adopted this policy to align advertising in school-sponsored or District-sponsored publications and school or District facilities with the District's educational mission.

The District encourages the use of advertising revenue from businesses and individuals to advance and enhance the educational mission of the District. The District reserves the right to deny advertising space to any business and/or individual who seeks to promote activities or products contrary to the District's mission. Advertising is prohibited in classrooms and on buses.

Publications

School-sponsored publications include, but are not limited to, school newspapers, newsmagazines, marketing materials. The purpose for accepting commercial advertising in school sponsored publications is to raise revenue in order to finance the publications District-sponsored publications include, but are not limited to the Tech Tab, direct mail, catalogs, and recruitment materials which are distributed as a service to inform school employees and/or patrons of the District's educational mission and school-related sporting and fine art events. The purpose for accepting advertising in District-sponsored publications is to raise revenue to defray the costs in publishing these school-related publications.

Digital, television and radio advertising may occasionally be used to promote the District’s mission, programs and services. Sponsorships for advertising may also be sought to defray costs for the advertisements.

No Public Forum

School-sponsored and District-sponsored publications do not create a public forum or a designated public forum available to anyone as an advertising or speech forum. It is the intention of the District to maintain advertising space in school-sponsored and District sponsored publications as nonpublic forums. All advertising must be approved by the Marketing and Communications department prior to the publication's printing. Advertising submitted for District-sponsored publications must also be approved by the supervising District administrator. Advertising submitted for school-sponsored publications must be approved by the supervising school administrator.

The following advertisements will NOT be accepted for District-sponsored or school sponsored publications:

• Advertisements which can reasonably be construed as pornographic, as defined by local community standards or that are obscene, vulgar, or lewd.
• Advertisements which are libelous, racially offensive, religiously offensive, or discriminatory, demeaning or harassing on the basis of sex or any other protected category.
• Advertisements which promote hostility, disorder, or violence.
• Advertisements which are contrary to the educational mission of the District.
• In an effort to maintain neutrality on controversial issues, advertisements which promote, favor, or oppose controversial political or societal issues.
• Advertisements which promote a partisan position on a candidate for public office or promote a partisan position on a bond or budget issue or any public question to be submitted at any election.
• Advertisements which proselytize or espouse religious beliefs or exhort affiliation with any religious organization or religious belief. This restriction does not prohibit religious organizations from advertising their name, address and non-proselytizing messages.
• Advertisements which use any District or school logo without prior approval.
• Advertisements which interfere with existing District marketing programs or any existing District contracts.

Advertisements for any of the following will not be accepted:

• X-or R-rated movies
• Tobacco products
• Alcoholic beverage products, including low point beer
• Drugs or drug paraphernalia
• Firearms or other dangerous weapons
• Birth control products or information
• Gambling
• Tattoos and body piercings

Additionally, advertising of food and beverages must comply with the District’s policy on Wellness.

Fees to be charged for commercial advertising in school-sponsored and District-sponsored publications are within the discretion of the supervising school administrators and the supervising District administrators, respectively. Similarly, advertising copy deadlines, restrictions on advertisement size, total advertising space, etc., are within the discretion of the supervising administrators.